Jay Weedall

  • Founder + Co-Owner

  • B.S. Exercise Science

  • StrongFirst L1, L2, and SFL Instructor

  • Precision Nutrition Level 1 Certified Coach

  • USA Weightlifting L1 Coach

  • NSCA Certified Strength & Conditioning Specialist

  • 8+ years as coach + personal trainer


I’ll get right down to it. I like black coffee, dogs, and Manchester United.

All that aside, ultimately what matters is that everyone I work with understands that I am here for them. To guide them, to educate them, to push them, and to hold them accountable to a high standard. My goal is to overtime help you develop the confidence needed to become autonomous in your health and fitness. That means having a plan, educating you on how to execute on that plan, and then helping you follow through. If you train 7 days per week for 60 minutes, that leaves 161 hours left to develop health and fitness supporting habits. No effort is too big, no change is too small. I ask that you make realistic goals and then work hard to achieve them. 

For me, being a coach is much like being a great tour guide. I know my craft and I am passionate about developing my expertise for you. I will teach you all the necessary details needed to be successful. I will help you navigate your journey and provide you with an accurate map to help you get to your chosen destination. I'll take each step with you on your journey and when needed, I’ll step in front of you to guide you or, step behind you to give you a push.

As a coach I constantly teach and practice with and for my people, that is what makes me get up in the morning. Anyone can make you tired, but it takes a coach to make you better.

Jess McCutcheon-Schour

  • Co-Owner

  • StrongFirst L1, L2 Instructor

  • StrongFirst SFL Instructor

  • ACE Certified Personal Trainer

Growing up on Cape Cod, I have always led an active life.  Throughout high school I played a variety of sports including softball and basketball, and was a competitive horse back rider.   I continued to be very active while at the University of Vermont, where I graduated with a degree in Business Administration.  During college I was introduced to kettlebells by a personal trainer.  Kettlebell training not only changed me physically, but emotionally as well.  I felt empowered to change my body through movements that made me feel strong and fit. 

After graduation, I moved to Boston and worked at MIT Sloan School of Management.  During that time, I continued to train with kettlebells and decided to complete the Strong First (SFG) Kettlebell Certification. After completing the certification, I decided to make a career change.

My passion to help my clients become the healthiest and happiest version of themselves is what drives me every day. 

Matt Crush

                Meet the coach - Matt Crush

  • Director Of Small Group Training

  • BS in Kinesiology

  • StrongFirst L1 Instructor

  • FRC Certified Instructor

  • Kinstretch Certified Instructor


Over the years I’ve played a number of sports including rugby & football; but my real passion has always been training – inside & outside the gym. I enjoy learning about, practicing, and coaching all kinds of fitness through movement; especially those involving kettlebells, barbells, sandbags, and just your own bodyweight. I believe there’s nothing new or revolutionary when it comes to fitness – you just need a passionate coach to help guide you where you want to go and that’s why I love it. 

In addition to training, my family & friends will also tell you I have a love for eating. I have embraced my minor obsession with food and turned it into a love for nutrition and cooking. There’s nothing better than whole, natural food, cooked right.

Prior to joining Ethos, my journey involved coaching and working with some amazing people as a part of the Strength & Conditioning staff of both the UMass Amherst - Olympic Sports team, and the USA Men’s National Rugby 7’s Team as they prepared for Rio. In addition I have been lucky enough to coach with the Mens National Champion, Mystic River Rugby Club.

I’ve come to believe that best way to reach your goals is through an enjoyable process that you eventually come to love. As a coach I will give you 100% of my knowledge and effort to help you reach your training goals- whatever they may be.

Joe Riley 

                 Meet the coach - Joe Riley

  • StrongFirst LI instructor


  • Certified Functional Strength Coach

As a former collegiate and professional athlete I have experienced the benefits of proper strength training, nutrition, and recovery. Now, as a coach, I aim to use my experience and knowledge to help you reach and exceed your goals.

The human body is an incredible and complex machine. Unfortunately, it does not come with a user manual. My passion is teaching others to optimize that machine, to learn how it operates, and to explore its capabilities.

I believe I can help others develop the skills to lead a full and healthy life while having fun along the way. Whether you are looking to run faster, jump higher, or lose some weight we will work as a team to get you there. Let’s add years to your life, and life to your years.


Kathy Le

StrongFirst LI  CPR certified
  • BS - Health Studies


  • USA Weightlifting Sports Performance Coach

  • USA Rugby Level 100 Coach

I am a South Boston native who has been interested in fitness and athletics since I was young. Growing up, I was overweight and tried everything to lose weight from crazy diets, overtraining, and “quick fixes”. Now that I know how to maintain a healthy lifestyle, I want to pass that knowledge on to others! This passion lead me study Health Studies at Boston University, where I also played competitive rugby for 4 years. 

I have experience in coaching many different styles of fitness from cardio kickboxing to weightlifting. I have worked with athletes of all ages and sports. Previously, I have worked with the Jr. Spinner's in Lowell, and have also volunteered in multiple strength and conditioning facilities.

When I’m not in the gym, you can find me at the movies or out on the field playing rugby.





Molly is our gym mascot. She embodies our message to the world by welcoming everyone with a happy tail wag and by running a muck and having fun with her baseball! Molly holds no formal certification or experience as a strength coach.